Vans
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Why Choose Vans
Vans began in 1966 with a unique direct-to-consumer model, quickly gaining popularity among skaters and beachgoers thanks to the durable #44 Deck Shoe, now known as the Authentic. Its thick rubber sole and rugged canvas upper made it a standout for performance and style.
Throughout the 1970s and ’80s, Vans cemented its place in skate culture with the launch of iconic models like the Era, Old Skool, Slip-On, and Sk8-Hi - designed with skaters in mind with grip, durability, and ankle protection. Celebrity exposure helped push the brand into the mainstream.
The 1990s and 2000s saw Vans continue to innovate, introducing signature pro skate shoes like the Half-Cab and technologies like UltraCush Lite and WAFFLECUP, blending lightweight comfort with board-ready performance. Global collaborations with Supreme, Karl Lagerfeld, and franchises like Star Wars kept the brand culturally relevant.
Today, Vans remains a global icon, worn across generations for its timeless silhouettes, creative partnerships, and deep roots in skateboarding, music, and street culture.
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